Gavin Whyte is the author of The Girl with the Green-Tinted Hair, Happiness & Honey and Waiting for Wings.
Saturday, 21 March 2015
Free Your Products
There's this restaurant around the corner from me, and on the first day of every month there's always a long queue of people waiting for it to open.
People get there early and even mark their position in the line by placing a rock on the ground, then they go and do whatever and come back when the doors are open. (What's stopping someone from kicking away their rock and replacing it with their own? I honestly don't know... this is Taiwan we're talking about here. People do things differently.)
The first time I saw this line of people (and stones) I asked my girlfriend what was going on.
"Everything is free on the first of every month."
How great is that?
They give away their food for free and their business absolutely thrives. People get a taster of what their food is like and if they like it they won't think twice about coming back for more and actually paying for it.
Consider giving away your product for free. People like free things!
That being said, from tomorrow (22nd) till Thursday (26th) my mini book, The Girl with the Green-Tinted Hair is going to be free to download.